DocumentCode
524372
Title
Notice of Retraction
Festival tourists´ emotion, perceived service quality and behavioral intentions
Author
Jie Yang ; Xuehui Zeng
Author_Institution
Dept. of Event Manage., Shanghai Second Polytech. Univ., Shanghai, China
Volume
3
fYear
2010
fDate
22-24 June 2010
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Festival tourism has experienced rapid growth in the past decades, while tourists´ behavior is nonetheless neglected. The purpose of this study is to investigate drivers of festival tourists´ behavioral intentions and specifically examine the interrelationship among festival tourists´ emotion, perceived service quality and behavioral intentions. A survey is conducted in 2009 Shanghai International Tea Culture Festival and the model is tested by structural equation modeling. The results show that tourists´ emotion is positively related to perceived service quality and behavioral intentions, and perceived service quality is positively related to behavioral intentions in the context of the festival tourism in China. This study contributes to the theoretical advancement in the field of festival marketing and also provides further insight for festival managers into better understanding of tourists´ behavioral intentions.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Festival tourism has experienced rapid growth in the past decades, while tourists´ behavior is nonetheless neglected. The purpose of this study is to investigate drivers of festival tourists´ behavioral intentions and specifically examine the interrelationship among festival tourists´ emotion, perceived service quality and behavioral intentions. A survey is conducted in 2009 Shanghai International Tea Culture Festival and the model is tested by structural equation modeling. The results show that tourists´ emotion is positively related to perceived service quality and behavioral intentions, and perceived service quality is positively related to behavioral intentions in the context of the festival tourism in China. This study contributes to the theoretical advancement in the field of festival marketing and also provides further insight for festival managers into better understanding of tourists´ behavioral intentions.
Keywords
behavioural sciences; marketing data processing; travel industry; China; festival marketing; festival tourist emotion; perceived service quality; structural equation modeling; tourist behavioral intention; Appraisal; Computer science education; Context-aware services; Cultural differences; Educational technology; Equations; Marketing management; Quality management; Technology management; Testing; behavioral intentions; emotion; festival tourism; perceived service quality;
fLanguage
English
Publisher
ieee
Conference_Titel
Education Technology and Computer (ICETC), 2010 2nd International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4244-6367-1
Type
conf
DOI
10.1109/ICETC.2010.5529537
Filename
5529537
Link To Document