DocumentCode
525326
Title
Implementation for full-text search and rank optimization in e-commerce
Author
Yuan, Shiin ; Mu, Bin ; Zhang, Xianing
Author_Institution
Sch. of Software Eng., Tongji Univ., Shanghai, China
Volume
2
fYear
2010
fDate
25-27 June 2010
Abstract
CNBAB is a Chinese e-commerce platform. CNBAB trust model aims to help agent build a credible trading environment. In CNBAB, there is a method for evaluating initial trust value of direct trust and recommender trust and updating them according to the outcome of interaction; there are a recommend protocol and algorithm for finding multi trust paths and a method for computing indirect trust value from trust paths. A good resource search engine can help users find resources quickly. Due to the limitations of resource search based on relational database query, we build a full-text resource search engine based on Coreseek and mmseg in CNBAB. We adopt two methods to sort search results. One approach regards structured information of resources and adjusts influencing factors so that the final ranking results reflect the logical relationship between resources, but has no optimization for the same sort of resources. Another approach uses direct trust value to deal with ranking for the same sort of resources. Combined with the two approaches, search results are stable, ranking optimization effect is obvious.
Keywords
electronic commerce; security of data; text analysis; CNBAB trust model; Chinese e-commerce platform; Coreseek; full-text resource search engine; full-text search; indirect trust value; multitrust paths; rank optimization; recommender trust; relational database query; trading environment; Aggregates; Authentication; Design optimization; Government; Marketing and sales; Production; Protocols; Relational databases; Search engines; Software engineering; direct trust; full-text search; rank optimization; recommender trust; trust model;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Design and Applications (ICCDA), 2010 International Conference on
Conference_Location
Qinhuangdao
Print_ISBN
978-1-4244-7164-5
Electronic_ISBN
978-1-4244-7164-5
Type
conf
DOI
10.1109/ICCDA.2010.5541211
Filename
5541211
Link To Document