Title :
Analysis on corporations exerting cyber marketing strategies
Author :
Liu, Zhi-cheng ; Shi, Guo-jun
Author_Institution :
Coll. of Econ. & Manage., Heilongjiang Bayi Agric. Univ., Da qing, China
Abstract :
In the era of information, the development and application of network technology has changed the distribution of information and acceptance approach, changed the way people live, work, study and cooperate. Enterprises must actively make use of new technology to change business ideas, business methods and management methods, and promote the rapid development of enterprises. Internet marketing will become trans-century marketing strategy. In this article we based on analyzing the implications and features of network marketing, discover that the current network of Chinese enterprises in the existing problems in the process of network marketing, and put forward the corresponding strategies.
Keywords :
Internet; marketing; organisational aspects; Chinese enterprises; Internet marketing; business ideas; business methods; corporations; cyber marketing strategies; management methods; network technology; Internet; Marketing and sales; Modems; cyber marketing; internet; internet promotion;
Conference_Titel :
Computer and Communication Technologies in Agriculture Engineering (CCTAE), 2010 International Conference On
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-6944-4
DOI :
10.1109/CCTAE.2010.5543211