Business intelligence and customer relationship management

Business Intelligence is a concept of using information technology as a tool for achieving the competitiveness of businesses, the perception of risk that occurs in the environment within the firm, and the possibility of action. Complementary use of CRM systems and Business Intelligence, provides a holistic approach to customers which includes improvements in customer profiling, simpler detection value for customers, measuring the success of the company in satisfying its customers, and create a comprehensive customer relationship management. Business Intelligence can detect various incentives to increase sales and revenue, such as faster conversion of potential into actual clients, reducing the number of outgoing customers and increase sales to existing customers.