Author_Institution :
Sch. of Manage., Beijing Union Univ., Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Few conceptual papers have offered systematic and comprehensive frameworks to assess and evaluate the compatibility of products with online retailing. Thus, this paper provides an evaluation index system for the compatibility of products with online retailing from the perspectives of products, consumers and channels based on the current literature and marketing framework. For the product dimension, this paper constructs the indexes from the perspective of searching trait, shopping experience trait, value, and logistics dependence traits based on the general process of online shopping; For the consumer dimension, this paper constructs the indexes of age, income, gender, education level and occupation from the perspective of target market orientation; For the channel dimension, this paper constructs the indexes of interactivity, convenience, return channels, payment channels, delivery channels, credit rating or popularity, which refers to the usability of channels.
Keywords :
Internet; customer profiles; economic indicators; electronic commerce; market research; performance evaluation; product customisation; retail data processing; channel dimension; channel usability; consumer dimension; evaluation index system; marketing framework; online retailing; online shopping; product compatibility; product dimension; target market orientation; Companies; Educational institutions; Games; Indexes; Multimedia communication; Standardization; World Wide Web; E-commerce; Evaluation Index System; online retailing;
