Title :
Notice of Retraction
The study of characteristics of consumers in online shopping and related marketing strategies of merchants
Author_Institution :
Int. Sch., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Online shopping is the process whereby consumers directly buy goods, services etc from a seller interactively in real-time without an intermediary service over the Internet. Nowadays, online shopping has become increasingly popular. However, affected by many factors, the purchase activities of consumers in online shopping is different from that of consumers in traditional shopping. This essay involves the analysis of characteristics of consumers in online shopping, which from many aspects, for example, consumer groups, online purchase frequency, etc. Moreover, based on these characteristics, this essay imposes some related marketing strategies of merchants.
Keywords :
Internet; marketing; retail data processing; Internet; consumer groups; consumers characteristics; marketing strategies; merchants; online purchase frequency; online shopping; purchase activities; Frequency locked loops; Information services; Internet; Lead; Logic gates; Web sites; characteristics of consumers; marketing strategies.; online shopping;
Conference_Titel :
Computer Science and Information Technology (ICCSIT), 2010 3rd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5537-9
DOI :
10.1109/ICCSIT.2010.5565063
