DocumentCode
526852
Title
Notice of Retraction
Reputation stretching in Chinese mutual fund families
Author
Xiaomei Li ; Zhixin Liu
Author_Institution
Sch. of Econ. & Manage., Beihang Univ., Beijing, China
Volume
1
fYear
2010
fDate
10-11 July 2010
Firstpage
421
Lastpage
424
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Reputation stretching is a marketing strategy for promoting new fund sales. We examine the role of this strategy in Chinese mutual fund families and find the similar result as Chen and Lai (2010). We find Reputation stretching increases net fund flows to fund families, and past performance of prestigious managers can persist in new funds. Meanwhile, performance of new funds run by managers with track records is better than those run by managers without track records. In all, reputation stretching strategy benefits both fund families and investors.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Reputation stretching is a marketing strategy for promoting new fund sales. We examine the role of this strategy in Chinese mutual fund families and find the similar result as Chen and Lai (2010). We find Reputation stretching increases net fund flows to fund families, and past performance of prestigious managers can persist in new funds. Meanwhile, performance of new funds run by managers with track records is better than those run by managers without track records. In all, reputation stretching strategy benefits both fund families and investors.
Keywords
investment; marketing; sales management; Chinese mutual fund family; fund sale; investor; marketing strategy; reputation stretching; fund family; fund manager; new fund; reputation stretching;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial and Information Systems (IIS), 2010 2nd International Conference on
Conference_Location
Dalian
Print_ISBN
978-1-4244-7860-6
Type
conf
DOI
10.1109/INDUSIS.2010.5565822
Filename
5565822
Link To Document