Online transaction process: An experience perspective

Author

Wang, Haiping

Author_Institution

Sch. of Stat. & Math., Shandong Univ. of Finance, Jinan, China

Volume

1

fYear

2010

fDate

10-11 July 2010

Firstpage

200

Lastpage

203

Abstract

After review of studies on online transaction process, from online consumers´ experience perspective, a online transaction process model is developed. The process is divided into two stages: the first-time experience stage and many-time experience stage. The initial purchase process is considered as first-time online transaction process, and the repurchase process as many-time online transaction process. Trust is the common factor connecting the two stages. Initial trust and ongoing trust respectively lie in the two stages. Different from previous literature focusing on one time transaction process, this study extends it to include repurchase transaction and integrate first-time experience and many-time experience into a model of online transaction process.

Keywords

electronic commerce; transaction processing; initial purchase process; online consumers; online transaction process; Analytical models; Educational institutions; first-time experience; many-time experience; online transaction process; online trust;

fLanguage

English

Publisher

ieee

Conference_Titel

Industrial and Information Systems (IIS), 2010 2nd International Conference on

Conference_Location

Dalian

Print_ISBN

978-1-4244-7860-6

Type

conf

DOI

10.1109/INDUSIS.2010.5565878

Filename

5565878