Characteristics of college students´ Internet consumption and enterprise´s strategies in E-marketing

Author

Tiancheng, Zhao

Author_Institution

Int. Sch., Beijing Univ. of Posts & Telecommun., Beijing, China

Volume

3

fYear

2010

fDate

17-18 July 2010

Firstpage

359

Lastpage

362

Abstract

As a current college student and based on his own Internet consumption experience, the author points out the characteristics of college students´ Internet consumption and its changes after the analysis of various data. He utilizes the economic principles and E-marketing knowledge to indicate that enterprises should timely take practical coping strategies when conducting E-marketing, in addition, specific strategies are also given to enterprises from various perspectives and finally some rational proposals are put forwards for the development of enterprises.

Keywords

Internet; consumer behaviour; electronic commerce; marketing; organisational aspects; Internet consumption; college student; data. analysis; e-marketing; economic principle; electronic marketing; enterprise strategies; Companies; Cultural differences; Educational institutions; Internet; Pricing; College Students; Electronic Marketing (E-marketing); Internet Consumption; Strategy;

fLanguage

English

Publisher

ieee

Conference_Titel

Environmental Science and Information Application Technology (ESIAT), 2010 International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-7387-8

Type

conf

DOI

10.1109/ESIAT.2010.5568337

Filename

5568337