Notice of RetractionConsumer´s cognitive response-based creative product design process

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

The purpose of this paper is to present a creative product design process (PDP) based on customer´s cognitive response (CCR) to product sign. Based on the user-product interaction model, combining with symbolic information-processing (SIP) and situativity (SIT) approaches, our work explored the process and methods of CCR, and then outlined the creative product design process model after analyzing the Gero´s FBS model. Based on this new PDP model, two design cases were analyzed for exploring the highly inter-related relations between different aspects of CCR. The results suggest that CCR is a complex process from emotional cognizing to rational cognizing with three aspects cognition of aesthetic impression, semantic interpretation and symbolic association. And the new PDP involves three types of “function- behavior- structure← affordance” (FBS← A), “function- behavior- cognition-structure← context” (FBCS← Co) and “function- cognition-structure← context” (FCS← Co). These PDPs are very useful for enhancing designers´ creative performances as well as enhancing satisfactory judgments of customers to product.