Notice of RetractionBehavioural study on cognition of clothing color based on brightness

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

The purpose of this study was to investigate how the brightness influences the cognition of clothing color. In this paper, “fashionable” and “conservative” as color emotional words were used, and color piece and clothing color samples with 40 hues and 9 brightness levels were evaluated on emotional variables in behavioral trials. Findings showed that different brightness could be easily perceived as different emotion, and the fashionable emotion presented a weak-strong-weak trend as the brightness increased, whereas the conservative emotion presented a reverse trend. The emotions of color pieces and clothing colors tended to be consistent. However, compared with color pieces, the clothing colors had stronger fashionable emotion at the lower levels of brightness, while they were just reverse at the higher levels of brightness. The colors of medium brightness presented sensitivity to subjects, and the RTs (response time) were shorter in emotional evaluation. In addition, it was easier to cognize fashionable emotion than to cognize conservative emotion.