Corporate activity and environmental regulation: The environmental regulation "REACH" and European manufacturers of plasticizer

The movement to integrate the industry policy into the environmental regulation has been observed in EU today. Now the practice of environment management is one of the most important activity for enterprises, and some enterprises attempt the differentiation from other companies by their own activities for considering the regulatory control. In the environmental regulation “REACH” in Europe, new concepts "New approach" and "Precautionary principle" are introduced, and the method in which enacting regulatory controls by interacting with industrial associations and consumers is adopted. In this paper, it is analyzed that the corporate activity of a European multinational company would have influenced the decision of prohibited chemicals under "REACH".