Corporate management analysis and evaluation of unique enterprise group

Four kinds of firm resources, financial capital, physical capital, human capital and organizational capital are emphasized as the source of enterprise competitive advantages in business, however, human capital is not particularly considered as an important resource. However, the importance of human capital has been attracting attention recently. Unfortunately, this concept of human capital is not still clear due to un-established evaluation methods and low recognition and awareness by chief executives. On the other hand, most companies from start-ups to large companies have tried to be innovative and create new businesses, however, unique companies, those who play an active role in international market due to their cutting edge technologies, clearly stand out from other companies. According to a questionnaire survey of CEOs of unique companies, these CEOs enthusiastically concentrate on managing three kinds of viewpoints, new technology/business development, marketing activities, personnel/organizational management, and especially they make great account of managing human capital. The objectives of this report are to clarify management philosophy and behaviors of CEOs of unique companies and make clear the importance of human capital in business.