Title :
Dynamic vehicle routing problems based on new marketing strategy
Author_Institution :
Sch. of Bus. Adm., Guizhou Coll. of Finance & Econ., Guiyang, China
Abstract :
For problems caused by logistics enterprises that making dynamic vehicle routing plans under the view of narrow cost sense, puts forward new marketing strategy which aim at long-term development, and guides the dynamic vehicle routing planning. Randomized trials analyzed and compared different operating performances under various dynamic optimization strategies, Discusses the connotation of the new marketing strategy.
Keywords :
logistics; marketing; transportation; dynamic vehicle routing problems; logistics enterprise; marketing strategy; Transportation; Dynamic Vehicle Routing Problem; Marketing strategy; Simulation;
Conference_Titel :
Educational and Information Technology (ICEIT), 2010 International Conference on
Conference_Location :
Chongqing
Print_ISBN :
978-1-4244-8033-3
Electronic_ISBN :
978-1-4244-8035-7
DOI :
10.1109/ICEIT.2010.5607741
