Method used to construct the marketing channel analysis system of a company of ShanDong branch of China Mobile based on data warehouse technology

Author

Guo, Qiang ; Wang, Lirong ; Zhi, Qiaofeng ; Ranran Fu

Author_Institution

Sch. of Inf. Manage., Shandong Economic Univ., Jinan, China

Volume

1

fYear

2010

fDate

17-19 Sept. 2010

Abstract

A decision support system based on data warehouse technology for a company in telecommunications industry was designed and implemented after investigating the existing business systems of a company of ShanDong branch of China Mobile and analyzing the requirement of user decision-making. The system could provide effective decision support for managers of the company and consist of an ETL program, and other products such as oracle, oracle business intelligence etc. The development approach of this system have a high reference value for design and development of application systems that had the same characteristic.

Keywords

competitive intelligence; data warehouses; decision making; decision support systems; market research; marketing data processing; telecommunication industry; China mobile; ETL program; ShanDong; data warehouse technology; decision support system; decision-making; marketing channel analysis system; oracle business intelligence; telecommunications industry; Data Warehouse; ETL; OLAP; marketing channel analysis;

fLanguage

English

Publisher

ieee

Conference_Titel

Educational and Information Technology (ICEIT), 2010 International Conference on

Conference_Location

Chongqing

Print_ISBN

978-1-4244-8033-3

Electronic_ISBN

978-1-4244-8035-7

Type

conf

DOI

10.1109/ICEIT.2010.5607783

Filename

5607783