Title :
Method used to construct the marketing channel analysis system of a company of ShanDong branch of China Mobile based on data warehouse technology
Author :
Guo, Qiang ; Wang, Lirong ; Zhi, Qiaofeng ; Ranran Fu
Author_Institution :
Sch. of Inf. Manage., Shandong Economic Univ., Jinan, China
Abstract :
A decision support system based on data warehouse technology for a company in telecommunications industry was designed and implemented after investigating the existing business systems of a company of ShanDong branch of China Mobile and analyzing the requirement of user decision-making. The system could provide effective decision support for managers of the company and consist of an ETL program, and other products such as oracle, oracle business intelligence etc. The development approach of this system have a high reference value for design and development of application systems that had the same characteristic.
Keywords :
competitive intelligence; data warehouses; decision making; decision support systems; market research; marketing data processing; telecommunication industry; China mobile; ETL program; ShanDong; data warehouse technology; decision support system; decision-making; marketing channel analysis system; oracle business intelligence; telecommunications industry; Data Warehouse; ETL; OLAP; marketing channel analysis;
Conference_Titel :
Educational and Information Technology (ICEIT), 2010 International Conference on
Conference_Location :
Chongqing
Print_ISBN :
978-1-4244-8033-3
Electronic_ISBN :
978-1-4244-8035-7
DOI :
10.1109/ICEIT.2010.5607783
