Study on c2c business credit evaluation system based on satisfaction

This article redesigns appraising index and improves its model, since current c2c business credit evaluation index and evaluation model are single standard and easy to calculate. Buyers evaluate sellers on information veracity, production quality, service satisfaction and goods delivery. In order to attract buyers to participate in the evaluation, sellers will set incentive mechanism and evaluation index will be designed into questionnaire and be provided to buyers. Credit evaluation model are improved by combining questionnaire score, transaction amount, rate of positive assessments, seller´s credit together into consideration. The new evaluation system will enhance satisfaction of buyers and reliability of seller´s credit grade.