Title :
The analysis of China electric power marketing and strategies
Author_Institution :
Sch. of Bus., Tianjin Polytech. Univ., Tianjin, China
Abstract :
The power industry is related to the national economy and basic industries. In recent years, the development of market economy in China accelerated their pace of change in the electricity market to supply the company with unprecedented challenges, the power company to carry out marketing a top priority of business. Marketing will have a direct impact on the power business in a competitive market that can survive and develop. This article, from the current of the power industry, analyses the marketing of our electricity problems, and make the power of marketing strategy.
Keywords :
electricity supply industry; power markets; China electric power marketing analysis; market economy; power business; power industry; Companies; Educational institutions; Tin; Electricity market; coping strategies; marketing management;
Conference_Titel :
Circuits,Communications and System (PACCS), 2010 Second Pacific-Asia Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-7969-6
DOI :
10.1109/PACCS.2010.5626953