Title :
A stage-gate model of new service development in China´s financial industry
Author_Institution :
Sch. of Manage. Sci. & Eng., Central Univ. of Finance & Econ., Beijing, China
Abstract :
This paper examines new service development research from the perspective of its relationship to allied field on service management and new product development (NPD) and takes Stage-Gate as base. This study designs a model of New Service Development (NSD) for China´s financial industry including nine stages and five gates. The model will can help financial institution in China better complete new service development with shorter time, easy executive and more extension opportunities.
Keywords :
financial management; product development; China financial industry; financial institution; new product development; new service development; service management; stage-gate model; Cost accounting; Educational institutions; Logic gates; Portfolios; Testing; China´s Financial Industry; New Product Development (NPD); New Service Development (NSD); Stage-Gate;
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
DOI :
10.1109/FITME.2010.5654821
