DocumentCode
535822
Title
A stage-gate model of new service development in China´s financial industry
Author
Guijun, Li
Author_Institution
Sch. of Manage. Sci. & Eng., Central Univ. of Finance & Econ., Beijing, China
Volume
2
fYear
2010
fDate
9-10 Oct. 2010
Firstpage
204
Lastpage
207
Abstract
This paper examines new service development research from the perspective of its relationship to allied field on service management and new product development (NPD) and takes Stage-Gate as base. This study designs a model of New Service Development (NSD) for China´s financial industry including nine stages and five gates. The model will can help financial institution in China better complete new service development with shorter time, easy executive and more extension opportunities.
Keywords
financial management; product development; China financial industry; financial institution; new product development; new service development; service management; stage-gate model; Cost accounting; Educational institutions; Logic gates; Portfolios; Testing; China´s Financial Industry; New Product Development (NPD); New Service Development (NSD); Stage-Gate;
fLanguage
English
Publisher
ieee
Conference_Titel
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location
Changzhou
Print_ISBN
978-1-4244-9087-5
Type
conf
DOI
10.1109/FITME.2010.5654821
Filename
5654821
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