Analysis of e-commerce application in pharmaceutical enterprises—A case study of Yaofang.cn

Yaofang.cn, the first pharmaceutical e-commerce website in Chinese to build actively for expansion of corporate, enhance the corporate image, optimize the structure of them, reduce procurement costs, simplify shopping procedures, and so on, was built in Dec 2005 by Beijing JingWei YuanHua Pharmaceutical Technology Co., Ltd. This paper surveys the status quo of e-commerce application in Yaofang.cn comprehensively from the perspective of technology, management, price, operation and cooperation. The result indicates that, the status quo of e-commerce application in Yaofang.cn is imperfect, though which is obviously way ahead other pharmaceutical enterprise. Based on the analysis and current development trend of e-commerce application in pharmaceutical enterprises, this paper puts forward with some suggestions for Yaofang.cn.