Title :
A Web-based advertising content analysis platform
Author :
Dou, Rupeng ; Wu, Junfeng ; Zhang, Shuwu ; Liang, Wei
Author_Institution :
Sch. of Autom., Harbin Univ. of Sci. & Technol., Harbin, China
Abstract :
With the booming of online economy, more and more advertisements appear on the network, meanwhile many illegal advertisements emerge. To detect the advertisements automatically, a Web-based advertising content analysis platform is proposed in this paper. This platform consists of the following three parts: web information extraction, advertiser´s named entity identification and advertiser´s industry identification. The experiments show the effectiveness of the proposed methods.
Keywords :
Internet; advertising; content-based retrieval; information retrieval; Web information extraction; Web-based advertising content analysis platform; advertiser industry identification; entity identification; illegal advertisement; online economy; Biomedical optical imaging; Educational institutions; Optical fiber communication; Optical sensors; Advertiser´s industry identification; Advertiser´s named entity identification; Support Vector Machines; Web information extraction;
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
DOI :
10.1109/FITME.2010.5654891
