Title :
The study on crisis public relations strategies of enterprise
Author :
Mei, Qiao ; Zhijie, Dou ; Dongping, Wang
Author_Institution :
Sch. of Manage., Changchun Univ., Changchun, China
Abstract :
This paper analyzed the interests and conflicts of business and media, and then carried out strategies from four aspects: enterprise attitude, information dissemination, media collaboration and internal staff. That is AIMS strategy of public relations, hoping to be an effective guide for enterprise´s crisis management.
Keywords :
economic cycles; information dissemination; personnel; public relations; AIMS strategy; crisis public relation strategies; enterprise attitude; enterprise crisis management; information dissemination; internal staff; media collaboration; public relation; AIMS strategy; Crisis public relations; Media;
Conference_Titel :
Future Information Technology and Management Engineering (FITME), 2010 International Conference on
Conference_Location :
Changzhou
Print_ISBN :
978-1-4244-9087-5
DOI :
10.1109/FITME.2010.5656321
