Title :
Survey and Research of Recognition of the Tourism Brand of "Zhoushan Islands"
Author_Institution :
Zhejiang Int. Maritime Coll., ZhouShan, China
Abstract :
With a theoretical description of seven-point Likert scale, this study is to investigate the present situation about tourism brand cognition in Zhou Shan. That apart it puts forward a proposal for the development of brand cognition in Zhou Shan.
Keywords :
marketing; travel industry; Zhoushan Islands; seven-point Likert scale; tourism brand cognition; tourism brand recognition; Buildings; Character recognition; Cities and towns; Cognition; Economics; Presses;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660251
