DocumentCode
536866
Title
An Online Customized Bundling and Pricing Strategy for E-Tailers
Author
Ding Zhengping ; Lu An
Author_Institution
Sch. of Manage., Hefei Univ. of Technol. Hefei, Hefei, China
fYear
2010
fDate
7-9 Nov. 2010
Firstpage
1
Lastpage
3
Abstract
This paper proposes an Online Customized Bundling and Pricing (OCBP) strategy, which provides each customer a particular bundle with corresponding price, for e-tailers to selling more goods and gaining more profits. We model the OCBP problem as a mixed-integer programming and design a heuristic algorism to solve the problem. Numerical studies show that a possible profit gain of 15-45 per cent could make it well worth investigating this approach to pricing.
Keywords
electronic commerce; integer programming; pricing; retail data processing; OCBP strategy; e-tailers; heuristic algorithm; mixed integer programming; online customized bundling and pricing; Biological system modeling; Educational institutions; Integrated circuits; Monopoly; Pricing; Programming; Silicon;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location
Henan
Print_ISBN
978-1-4244-7159-1
Type
conf
DOI
10.1109/ICEEE.2010.5660686
Filename
5660686
Link To Document