Title :
An Online Customized Bundling and Pricing Strategy for E-Tailers
Author :
Ding Zhengping ; Lu An
Author_Institution :
Sch. of Manage., Hefei Univ. of Technol. Hefei, Hefei, China
Abstract :
This paper proposes an Online Customized Bundling and Pricing (OCBP) strategy, which provides each customer a particular bundle with corresponding price, for e-tailers to selling more goods and gaining more profits. We model the OCBP problem as a mixed-integer programming and design a heuristic algorism to solve the problem. Numerical studies show that a possible profit gain of 15-45 per cent could make it well worth investigating this approach to pricing.
Keywords :
electronic commerce; integer programming; pricing; retail data processing; OCBP strategy; e-tailers; heuristic algorithm; mixed integer programming; online customized bundling and pricing; Biological system modeling; Educational institutions; Integrated circuits; Monopoly; Pricing; Programming; Silicon;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660686
