Title :
Recognition of the Tourism Brand of "Zhoushan Islands" from the Perspective of Travel Package Arrangement of Tourist Agency
Author_Institution :
Zhejiang Int. Maritime Coll., Zhou Shan, China
Abstract :
This article carries out an investigation on the travel package arrangement of some tourist agencies in Shaoxing, Suzhou, Wuhan and Kunming from four aspects, and reaches some conclusions about the recognition of the tourism brand of "Zhoushan Islands" based on the statistics and analysis.
Keywords :
marketing; statistical analysis; travel industry; Zhoushan islands; statistical analysis; tourism brand; tourist agencies; tourist agency; travel package arrangement; Buildings; Cities and towns; Economics; Presses; Schedules; Travel services;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660724
