Title :
On Supply Chain Model of Logistics Services
Author :
Du, Weihui ; Rong, Donglin
Author_Institution :
Sch. of Econ. & Manage., China Univ. of Geosci., Wuhan, China
Abstract :
This paper firstly describes the concept and structural models of logistics service supply chain, then dissects its operational process and operational motivation as well as the breadth and depth of the logistics capability integration in logistics service supply chain, and presents the viewpoint that logistics businesses shall innovate in marketing mix and serve the supply chain.
Keywords :
marketing; supply chains; logistics businesses; logistics capability integration; logistics services; marketing mix; operational motivation; operational process; supply chain model; Biological system modeling; Marketing management; Personnel; Supply chains; Technological innovation;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5661353
