Title :
The strategic research of traditional handicraft products´ modern development bases on consumer psychology
Author :
Yihao, Zhu ; Yuning, Zhu
Author_Institution :
Coll. of Arts, Zhejiang Univ. of Technol., Hangzhou, China
Abstract :
Basing on traditional handicraft products´ development status, this thesis analyzes handicrafts´ negative factors such as large design flexibility, complicated production process, weakness in development and detachment from the modern manufacturing system and so on. The thesis takes “Longquan sword” as an example to study the modern development strategy which bases on consumer psychology and combines with industrial design. Besides, it also discusses the development mode and combination of industrial design and traditional handicraft industry.
Keywords :
consumer behaviour; consumer products; product development; Longquan sword; consumer psychology; industrial design; modern development strategy; product development; traditional handicraft industry; traditional handicraft product; Longquan sword; consumer need; handicraft product; modern development;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681353
