Abstract :
APPLE HAS UNVEILED its newest iPhone, alongside a larger-screened version and the company´s first foray into the wearables market - the Apple Watch. The iPhone 6, the latest iteration of the company´s flagship smartphone, has already boosted screen size to 4.7in, but the iPhone 6 Plus comes with a 5.5in screen putting it in the same bracket as the increasingly popular ´phablets´ produced by the likes of Samsung and HTC. The company also revealed the first new product to be developed and introduced under CEO Tim Cook´s reign - a smartwatch wirelessly tethered to the iPhone that can receive phone calls and messages, play music, serve as a digital wallet and monitor heart rates via special sensors.