AQUIRE: Applied qualitative use of interrelated entities — Methodology for analysing qualitative data in HCI

Industrial software user experience research tends to use more qualitative research in order to gain much knowledge about their users. There are number of analysis techniques originated from other domains like social science and psychology, available to analyse the qualitative dataset gathered during field studies. Human Computer Interaction researchers have tried and using some or combination of those techniques. Since these techniques have evolved basically in academia research, it offers a rigorous process and needs certain level of expertise in using them. In industrial software user experience research, where research projects are very much applied in nature and having shorter project life cycle, often putting difficulties before the practitioners in using that rigorous analysis process. This paper presents an innovative, simple to use and systematic way of analyzing qualitative data set in shorter period of time. The presented methodology uses applied qualitative use of interrelated entities gathered in terms of narrative data set for analysing the results.