Education level as a technology adoption moderator

Internet banking is an emerging technology that employs the Internet and the financial infrastructure of banks. Adopting Internet banking is lagging in the Arab world and especially in Jordan. The adoption of a technology by users is vital if we want to benefit from the technology advancements and synergies. Education is an important factor in predicting Internet banking adoption by users. This study utilized three education levels to moderate the research model that was proposed by Abu-Shanab (2005). The model concluded to five major predictors of Internet banking adoption: Performance expectancy (PE), social influence (SI), self-efficacy (SE), perceived trust (PT) and locus of control (LOC). Education significantly moderated the relationships between behavioral intention and four variables: PE, SE, PT and LOC. The model explained 75% of the variance in behavioral intention, with an improvement of 1.7% when adding the interaction parts. Conclusions and future work are discussed at the end.