DocumentCode
54980
Title
Technology top for value
Author
Gent, Edd
Volume
9
Issue
3
fYear
2014
fDate
Apr-14
Firstpage
38
Lastpage
41
Abstract
Tech firms have dominated the 2014 Brand Finance Global 500 league table of the world´s most valuable brands, with Apple topping the list for the third year running. In the annual study by brand valuation consultancy Brand Finance, eight out the global top ten brands are technology firms. Only the presence of retailers Walmart and Amazon prevent tech domination at the top of the table, though the fact that the online retailer has leap-frogged its less tech-savvy rival to take eighth spot is telling.
Keywords
marketing; value engineering; 2014 Brand Finance Global 500 league; Amazon; Walmart; brand valuation; online retailer; technology firms;
fLanguage
English
Journal_Title
Engineering & Technology
Publisher
iet
ISSN
1750-9637
Type
jour
DOI
10.1049/et.2014.0301
Filename
6780357
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