• DocumentCode
    54980
  • Title

    Technology top for value

  • Author

    Gent, Edd

  • Volume
    9
  • Issue
    3
  • fYear
    2014
  • fDate
    Apr-14
  • Firstpage
    38
  • Lastpage
    41
  • Abstract
    Tech firms have dominated the 2014 Brand Finance Global 500 league table of the world´s most valuable brands, with Apple topping the list for the third year running. In the annual study by brand valuation consultancy Brand Finance, eight out the global top ten brands are technology firms. Only the presence of retailers Walmart and Amazon prevent tech domination at the top of the table, though the fact that the online retailer has leap-frogged its less tech-savvy rival to take eighth spot is telling.
  • Keywords
    marketing; value engineering; 2014 Brand Finance Global 500 league; Amazon; Walmart; brand valuation; online retailer; technology firms;
  • fLanguage
    English
  • Journal_Title
    Engineering & Technology
  • Publisher
    iet
  • ISSN
    1750-9637
  • Type

    jour

  • DOI
    10.1049/et.2014.0301
  • Filename
    6780357