DocumentCode
550323
Title
Pricing decisions of update products based on market segmentation
Author
Zhao Jing ; Wang Li-sha ; Wei Jie
Author_Institution
Fac. of Sci., Tianjin Polytech. Univ., Tianjin, China
fYear
2011
fDate
22-24 July 2011
Firstpage
5810
Lastpage
5814
Abstract
This paper considers a supply chain with one manufacturer and one retailer. The manufacturer retails two products, one of which is the old product; the other is the updated product, to the retailer. The decentralized and centralized pricing decision models based on market segmentation are established, and the effects of consumer preference on pricing and profits are obtained by comparing and analyzing the results. At last, numerical examples illustrate the effectiveness of presented models.
Keywords
customer satisfaction; pricing; profitability; supply chain management; consumer preference; decentralized pricing decision models; manufacturer; market segmentation; pricing decisions; profits; retailer; supply chain; update products; updated product; Biological system modeling; Collaboration; Computers; Electronic mail; Numerical models; Pricing; Transportation; Market segmentation; Pricing; The consumer preference; Update products;
fLanguage
English
Publisher
ieee
Conference_Titel
Control Conference (CCC), 2011 30th Chinese
Conference_Location
Yantai
ISSN
1934-1768
Print_ISBN
978-1-4577-0677-6
Electronic_ISBN
1934-1768
Type
conf
Filename
6000661
Link To Document