A new material product development management tool: A case study of high-purity ammonia gas business development for white LED application

In this paper, we present a more comprehensive view of technology management tool for New Business Development (NBD). The object of this tool is a comprehensive set of tools to help the development teams as they drive their NBD projects. This tool covers the full range of NBD tasks, from concept product design through to full market launch for NBD. This tool describes a comprehensive set of 6 independent aspects dynamics as NBD tasks as a function of time. A key element of this tool is to keep well balanced all the aspects at the same time during ongoing project. With regard to the effectiveness of this tool model, we applied this to high-purity ammonia gas for Blue Light-Emitting Diode (Blue LED) production used for white LED application business as a case study. From this case study, we could follow up new business development dynamics as a function of time by this tool. Regular hexahedron tool model including designed business model consist of proper design of a dynamic relationship of each element; 1) intellectual assets (Internal and external), 2) cost, 3) resource (people/organization), 4) financing, 5) customer as market with customer value. 6) We could extract "Design" as a key word of this tool to integrate other aspect. As a result, we find that it is effective to achieve customer values through full range of NDB process as the material product development management tool that regular hexahedron model is sufficient balanced connection to each independent elements..