Primes compete for responses with taregts evidence for a combind mechanism underlying affective priming in naming task

The current experiment showed that larger affective priming effect (i.e., faster responses to positive and negative targets that are preceded by valence-congruent compared to incongruent primes) in naming task could be obtained when the prime and target were having the similar pronunciation than when they pronounced differently. On the basis of this pattern of results, it argued that the affective priming effect was due to dual mechanism of both encoding facilitation and response competition. These results also indicated that repeated failures to find such effect using language stimuli were probably due to not taking the response competition process into account.