Title :
The traditional retail trade development strategy in E-Commerce environment
Author_Institution :
Econ. & Manage. Dept., Henan Sci. & Technol. Inst., Xinxiang, China
Abstract :
Along with the electronic commerce rapidly development, the traditional retail trade is facing the huge challenge. This article thorough analysis has compared the electronic commerce and the traditional retail trade´s characteristics, proposed measures for sustainable development of traditional retail trade.
Keywords :
electronic commerce; retail data processing; sustainable development; e-commerce environment; electronic commerce; sustainable development; traditional retail trade development strategy; Consumer electronics; Electronic commerce; Internet; Joints; Marketing and sales; Supply chains; Advantage; Countermeasure; Electronic commerce; Traditional retail trade;
Conference_Titel :
Electronic and Mechanical Engineering and Information Technology (EMEIT), 2011 International Conference on
Conference_Location :
Harbin, Heilongjiang
Print_ISBN :
978-1-61284-087-1
DOI :
10.1109/EMEIT.2011.6023979
