A study on organizational management optimization for new car product developing projects

Our country´s industry has been developed so rapidly that auto production and sales capacity increased year by year. Meanwhile, small-displacement car has come to a high developing stage in the market, and the requirement be putting forward higher on organizational management of new product developing projects. The paper analysis organizational management status and problems on new car product developing projects, and then build project platform organization structural in order to organizational project management. At last, analysis of the organizational platform model for new car product developing project about its operation, responsibilities and Advantages. Optimizing the project management organizational structure provides strong warranty for the rapid replacement of new car products and for the sustainable development of the car companies.