Enterprises competitiveness in regression analysis based on customer loyalty model

With the increasingly fierce market competition, enterprise pay more and more attention on customer relationship management. Customer loyalty, can effectively enhance the competitiveness of enterprises. This paper describes the research model of customer loyalty, and with the findings of the insurance companies, the formation of customer loyalty, impact factor and enhance programs is discussed in detail. Adopt empirical methods, such as the questionnaire survey to collect data, factor analysis to identify variables, a regression model. Explore notable influence on customer loyalty respectively for the different drive variables. The paper not only innovated the theory of customer loyalty, but also to have innovated instruction value for business practices.