A methodology for development of a model warehouse for identifying innovative services in academic libraries

This study is part of a larger project that ultimately aims to enhance effectiveness and relevance of academic libraries in today´s ubiquitous and highly networked environments. The current study asserts that management of customer knowledge, enabled by appropriate customer knowledge taxonomy, will potentially lead to both enhancements in the current customer services as well as identification and design of new and innovative customer services in general, and in academic libraries in particular. As the first stage of the larger project, the present study provides a high-level methodology for development of a model warehouse as a precursor for attainment of the above higher goal using the theoretical perspective of knowledge management. Findings of the current study are expected to benefit knowledge-based organizations that may already have implemented some kind of customer relationship management system with an accumulation of associated historic customer data.