Title :
Supply Chain Management for Characteristic Agricultural Products Aimed at Brand Building - A Case Study in Xinjiang
Author_Institution :
Xinjiang Polytech. Coll., Urumqi, China
Abstract :
Supply chain management for the characteristic agricultural products is closely tied up with its brand building. Taken XinJiang as an example, this paper first discusses the relationship between them, then describes the existing problems of the supply chain for agro-products and its effect on brand building, and finally puts forward the countermeasures to improve the supply chain management and promote the brand building of characteristic agricultural products.
Keywords :
agricultural products; marketing; supply chain management; brand building; characteristic agricultural products; supply chain management; Agricultural products; Buildings; Supply chain management; Supply chains; Supply chain management; brand building; characteristic agricultural products;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-61284-450-3
DOI :
10.1109/ICIII.2011.43
