Title :
Gas Station Customer Relationship Management Research under Market Price of Refined Petroleum Products Conditions
Author :
Ge, Qingrui ; Sun, Renjin
Author_Institution :
Sch. of Bus., China Univ. of Pet.-Beijing (CUPB), Beijing, China
Abstract :
The market price of refined petroleum products is the ultimate goal of complete reform of the market, that oil prices should be determined by market competition. In this paper, we mainly discuss the gas station customer relationship management problems and solutions under the condition of the full market price of oil.
Keywords :
customer relationship management; petroleum industry; pricing; gas station customer relationship management; market price; petroleum products; research; Companies; Customer relationship management; Educational institutions; Marketing and sales; Petroleum; Training; customer relationship management; gas station; market price of refined petroleum products;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-61284-450-3
DOI :
10.1109/ICIII.2011.139
