DocumentCode
560318
Title
Gas Station Customer Relationship Management Research under Market Price of Refined Petroleum Products Conditions
Author
Ge, Qingrui ; Sun, Renjin
Author_Institution
Sch. of Bus., China Univ. of Pet.-Beijing (CUPB), Beijing, China
Volume
1
fYear
2011
fDate
26-27 Nov. 2011
Firstpage
547
Lastpage
550
Abstract
The market price of refined petroleum products is the ultimate goal of complete reform of the market, that oil prices should be determined by market competition. In this paper, we mainly discuss the gas station customer relationship management problems and solutions under the condition of the full market price of oil.
Keywords
customer relationship management; petroleum industry; pricing; gas station customer relationship management; market price; petroleum products; research; Companies; Customer relationship management; Educational institutions; Marketing and sales; Petroleum; Training; customer relationship management; gas station; market price of refined petroleum products;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location
Shenzhen
Print_ISBN
978-1-61284-450-3
Type
conf
DOI
10.1109/ICIII.2011.139
Filename
6115096
Link To Document