Title :
Research on the Operation System of Online Community in Automobile Manufacturers
Author :
Guo, Jiqiu ; Zhong, Zheming
Author_Institution :
Manage. Sch., Jilin Inst. of Archit. & Civil Eng., Changchun, China
Abstract :
With the quickening pace of internationalization, the automobile industry is rising whose traditional marketing mode is innovational and transformational on and on from producer-regional sales branch-retailers-the terminal customers, gradually across to the owner-potential customers-dealers-automobile manufacturers. This is the marketing operation system of online community. This paper has tried to put the automobile manufacturers as the breakthrough point of the research, and write the research on operation system of online community.
Keywords :
Internet; automobile industry; automobile manufacture; marketing; automobile industry; automobile manufacturers; dealers; marketing operation system; online community; operation system; owner; potential customers; producer; regional sales branch; retailers; terminal customers; Automobiles; Communities; Educational institutions; Industries; Internet; Organizations; Portals; automobile manufacturers; online community; operation system;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-61284-450-3
DOI :
10.1109/ICIII.2011.92
