Title :
The Identification of Enterprise Dynamic Competitor Based on Cluster Analysis
Author_Institution :
Inf. Manage. Sch., Sun Yat-sen Univ., Guangzhou, China
Abstract :
Unlike former methods for competitor identification, this paper for the first time applies a two-dimensional index system (market commonality and resource similarity) as criteria. Based on the dynamic competitor analysis framework put forward by Professor Chen Mingzhe, the author employed quantitative statistics methods of cluster analysis and matching analysis to identify and classify the dynamic competitors for the target enterprise - Dongfeng Peugeot Citroën Automobile Company Ltd.
Keywords :
automobile industry; competitive intelligence; organisational aspects; statistical analysis; Dongfeng Peugeot Citroën Automobile Company Ltd; cluster analysis; competitor identification; dynamic competitor analysis framework; enterprise dynamic competitor; market commonality; matching analysis; quantitative statistics methods; resource similarity; target enterprise; two-dimensional index system; Analytical models; Automobiles; Companies; Dynamic scheduling; Educational institutions; Vehicle dynamics; cluster analysis; dynamic competitor; market commonality; resource similarity;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-61284-450-3
DOI :
10.1109/ICIII.2011.80
