Title :
Research on the Evaluation Index System of Chinese Group-Purchase Website Customer Satisfaction
Author_Institution :
Sch. of Commerce & Trade, Wuhan Commercial Service Coll., Wuhan, China
Abstract :
Nowadays, with the rapid development of e-commerce, online group purchase has attracted a large number of consumers to join in because of its low price and new mode. Online group purchase (C2B mode), integrated e-commerce with offline consume, web2.0, Internet advertising and other factors. It is a innovative business mode, and market prospect is optimistic. However, the phenomenon that online group-purchase consumers felt not satisfied occurred frequently. In order to improve Chinese group-purchase website customer satisfaction, it was urgently to construct the evaluation index system. After investigating Chinese online group-purchase customers and group-purchase websites, this paper divided the evaluation index system of Chinese group-purchase website into 5 first-level indexes and 18 second-level indexes, and then clearly analyzed and defined them.
Keywords :
Internet; Web sites; advertising; customer satisfaction; electronic commerce; purchasing; retail data processing; C2B mode; Chinese group-purchase Website customer satisfaction; Chinese online group-purchase customers; Internet advertising; Web2.0; consumers; evaluation index system; group-purchase Web sites; innovative business mode; integrated e-commerce; offline consume; online group purchase; Customer satisfaction; Customer services; Indexes; Internet; Logistics; Security; customer satisfaction; evaluation index system; group-purchase website; online group purchase;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2011 International Conference on
Conference_Location :
Shenzhen
Print_ISBN :
978-1-61284-450-3
DOI :
10.1109/ICIII.2011.221
