Innovating Marketing Teaching Mode Relying on the Campus Environment

The market competition unceasingly intensifies, which makes the higher and higher demands for the marketing talent. In the campus, there are lots of resources for use, which will be blended into the marketing of teaching process, can let the student immersive, fully understand the connotation of marketing and thus improving their practicing ability. This article, based on the existing problem of the marketing teaching currently, gives many methods such as making full use of campus resources, taking the case teaching, software simulation, and simulations experiential learning methods and so on to innovate the mode of teaching marketing.