Title :
Contextual advertising in the process of the web-community positioning
Author :
Sloboda, Kateryna
Author_Institution :
Lviv Polytech. Nat. Univ., Lviv, Ukraine
Abstract :
In this paper the role of contextual advertising in the process of web-communities´ positioning is described, the main web-communities´ sites quality characteristics are distinguished, the approaches to the improvement of contextual advertising are given.
Keywords :
Web sites; advertising; Web-communities sites quality characteristics; Web-community positioning; contextual advertising; Page Rank; contextual advertising; positioning; web-community;
Conference_Titel :
Modern Problems of Radio Engineering Telecommunications and Computer Science (TCSET), 2012 International Conference on
Conference_Location :
Lviv-Slavske
Print_ISBN :
978-1-4673-0283-8
