DocumentCode
562415
Title
Contextual advertising in the process of the web-community positioning
Author
Sloboda, Kateryna
Author_Institution
Lviv Polytech. Nat. Univ., Lviv, Ukraine
fYear
2012
fDate
21-24 Feb. 2012
Firstpage
380
Lastpage
380
Abstract
In this paper the role of contextual advertising in the process of web-communities´ positioning is described, the main web-communities´ sites quality characteristics are distinguished, the approaches to the improvement of contextual advertising are given.
Keywords
Web sites; advertising; Web-communities sites quality characteristics; Web-community positioning; contextual advertising; Page Rank; contextual advertising; positioning; web-community;
fLanguage
English
Publisher
ieee
Conference_Titel
Modern Problems of Radio Engineering Telecommunications and Computer Science (TCSET), 2012 International Conference on
Conference_Location
Lviv-Slavske
Print_ISBN
978-1-4673-0283-8
Type
conf
Filename
6192635
Link To Document