A SMART control framework for overcoming the buzz mobile advertisement

The attempts of using the wireless network as a new advertising media are fast growing. However, the mobile advertisement delivery tools often hamper the customers with untargeted, interruption and anywhere anytime information. Considering customers´ using experience, it is possible to deliver mobile advertisements by using advanced features like sensing capability, ubiquitous computing and context aware systems. This paper proposes the control method of a system named SMART to overcome the buzz mobile advertisement challenge through an integrated context-aware mobile advertisement delivery tool, it reduces mobile advertisement overload by significantly improving the mechanism for target-delivering, scheduling, and sharing. The project´s control method follows three themes: providing the personalized advertisement by considering customers´ cognitive context; scheduling advertisement delivery with an intelligent reminding mechanism; and sharing advertisement through microblog.