Visualizing futuristic ubiquitous media services A collaborative approach in the newspaper industry

This paper describes a collaborative approach to envision futuristic ubiquitous media services from a media house perspective and their audiences take on that. Within a 24-month action research and experimental prototyping project with nine newspaper, three prototypes and three movie clips were produced to illustrate a future vision. Based on the results from numerous questionnaires, interviews and workshops with readers and newspaper representatives, the project team suggested five futuristic services and three personas. The movie clips was based on initial findings regarding business value, advertising, integrity etc. and was made somewhat provocative to start a debate within the industry. The services in movie clips were finally evaluated by readers in online questionnaires.