Investigating continuance usage of e-WOM in online communities

Author

Al-Haidari, Nahed Mohammed ; Coughlan, Jane

Author_Institution

Sch. of Inf. Syst., Comput. & Math., Brunel Univ., Uxbridge, UK

fYear

2012

fDate

25-28 June 2012

Firstpage

242

Lastpage

246

Abstract

This research seeks to investigate continuance usage of electronic word of mouth (e-WOM) in two online communities from Kuwait and Saudi Arabia. In particular, these online communities have become channels for members to exchange and interact with information online in Middle East cultures, where online forum communities are prevalent among Arabic internet users. Little research is focused on the factors that drive members to continue using e-WOM from online communities. This paper introduces a framework for continuance usage of electronic word of mouth in online communities, building on three main models: information adoption model, information system (IS) continuance model, and word of mouth process model.

Keywords

Internet; computer mediated communication; information dissemination; information systems; marketing data processing; Arabic Internet users; Kuwait; Middle East cultures; Saudi Arabia; continuance usage; e-WOM; electronic word-of-mouth; information adoption model; information dissemination; information online exchange; information online interaction; information system continuance model; online forum communities; word-of-mouth process model; Adaptation models; Communities; Educational institutions; Mathematical model; Mouth; Kuwait; Online community; Saudi Arabia; continuance usage; electronic word of mouth;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Society (i-Society), 2012 International Conference on

Conference_Location

London

Print_ISBN

978-1-4673-0838-0

Type

conf

Filename

6284721