An overview of e-consumer protection in sale of goods contracts in Malaysia

The rapid growth in e-commerce witnesses the emergence of a new group of consumers known as e-consumers. Due to distance and complex nature of online shopping, e-consumers require at least the same level of protection provided by the laws and practices that apply to traditional method of sale. This paper aims to examine the existing Malaysian law on sale of goods and to determine the extent to which those laws are adequate in providing protection to the e-consumers when purchasing goods online.