Title :
Paths to Success: A Sketch-based Creativity Technique for Individuals and Teams
Author :
Pfister, Roland A. ; Eppler, Martin J.
Abstract :
In this paper we propose a new graphic method for idea generation and creative problem solving called Paths to Success (P2S). P2S is a sketch-based creativity technique that is based on 15 existing creativity principles and the generative potential of images in general and sketching in particular. The goal of the method is to enable group-based and personal idea generation productivity through systematic, proven and varied creativity stimuli. The method, its background and rationale are described in the paper, as are first pilot-testing and evaluation results regarding its benefits and improvement needs. We conclude the paper by outlining future research opportunities to further test and develop the method.
Keywords :
business data processing; data visualisation; idea processors; team working; P2S method; business model innovation; creative problem solving; creativity principles; creativity stimuli; graphic method; group-based idea generation productivity; idea generation; idea visualization; paths to success method; personal idea generation productivity; sketch-based creativity technique; team creativity; Business; Conferences; Context; Joints; Productivity; Technological innovation; Visualization; business model innovation; creativity; creativity techniques; evaluation; sketching; visualization;
Conference_Titel :
Information Visualisation (IV), 2012 16th International Conference on
Conference_Location :
Montpellier
Print_ISBN :
978-1-4673-2260-7