Evaluation of Trustworthiness of Reviews in the Online Travel Community

Author

Ku, Yifang ; Li, Hsiao-Hui ; Wu, Fan

Author_Institution

Dept. of Inf. Manage., Nat. Chung Cheng Univ., Chiayi, Taiwan

fYear

2012

fDate

25-27 June 2012

Firstpage

1417

Lastpage

1422

Abstract

More and more customers used to share reviews in online communities. Moreover, the rise of online communities has changed consumer purchasing decision making process, especially for the travel sector. However, these reviews are not fully reliable since all reviews are generated by users without specific author information. In addition, there is no absolutely fair judge framework exists until now. For this reason, we purpose the novel method to solve review spam problem of the travel community. Our method consider three concepts simultaneously, namely, social network, behaviors of the reviewer, features of the review. The result shows that the effectiveness in finding out review spam of the purposed method.

Keywords

decision making; security of data; travel industry; consumer purchasing decision making process; online travel community; social network; Communities; Context; Natural language processing; Reliability; Social network services; Support vector machines; Writing; natural language processing; online travel community; review spam; social network; trustworthiness evaluation;

fLanguage

English

Publisher

ieee

Conference_Titel

Trust, Security and Privacy in Computing and Communications (TrustCom), 2012 IEEE 11th International Conference on

Conference_Location

Liverpool

Print_ISBN

978-1-4673-2172-3

Type

conf

DOI

10.1109/TrustCom.2012.155

Filename

6296148